Most sellers measure agent performance by the things they can see - how the property is photographed, how the listing is written, how many people come through the door. Those things matter. What matters more is what happens after the door closes.The difference between a campaign managed well and one managed passively is almost entirely found in wha

Most buyers make their first decision about a property in under five seconds. Not whether to buy it - whether to click on it. That five-second window is where the campaign either does its job or fails. Most sellers underestimate how much of the final sale price is determined before any buyer sets foot through the door.Most sellers understand in a g

Most buyers make their first decision about a property in under five seconds. Not whether to buy it - whether to click on it. That five-second window is where the campaign either does its job or fails. Most sellers underestimate how much of the final sale price is determined before any buyer sets foot through the door.Marketing does not just influe

Consider a seller receiving buyer feedback after the first open day. The number coming back does not match what they had been planning around. There is a pause. Then the defence begins - and it is not a defence of the evidence.It is about the kitchen they renovated three summers ago.This is the point most campaigns quietly go off track. Not because

Most vendors do not walk into an appraisal intending to be misled. They invite agents through, listen to presentations from people who appear to know the local area, and at the end of it they have a figure. The problem is that not every figure they receive is designed to be accurate. Some are designed to win the listing - and those two objectives a